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Case
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Reference no. 9B06M045
Published by: Ivey Publishing
Originally published in: 2006
Version: 2006-03-28
Length: 8 pages
Data source: Published sources

Abstract

The Zhejiang Tengen Group (Tengen) has grown into one of the largest private enterprises in China. However, the company has faced many challenges along the way. The demand for low-voltage electronics was so high that it was difficult to meet. As more and more suppliers joined the market, quality problems emerged. Despite this problem, Tengen managed to maintain a reputation for supplying high quality electronics. Using this reputation, Tengen outsourced the production of many of its products so they would carry the Tengen name brand. Several problems are faced by the company as it loses control over production including a decline in the quality of the products. Another problem that needs to be addressed is the lack of qualified salespeople.
Location:
Size:
Large
Other setting(s):
2000

About

Abstract

The Zhejiang Tengen Group (Tengen) has grown into one of the largest private enterprises in China. However, the company has faced many challenges along the way. The demand for low-voltage electronics was so high that it was difficult to meet. As more and more suppliers joined the market, quality problems emerged. Despite this problem, Tengen managed to maintain a reputation for supplying high quality electronics. Using this reputation, Tengen outsourced the production of many of its products so they would carry the Tengen name brand. Several problems are faced by the company as it loses control over production including a decline in the quality of the products. Another problem that needs to be addressed is the lack of qualified salespeople.

Settings

Location:
Size:
Large
Other setting(s):
2000

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