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Compact case
Case
-
Reference no. IMD-3-1677
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 08.12.2006
Length: 2 pages
Data source: Field research

Abstract

This is the second of a three-case series (IMD-3-1643, IMD-3-1677 and IMD-3-1705). This three part case series takes a close look at the activities of a newly appointed senior general manager during the first six months in his new job. The questions it addresses are fundamental. If, for example, as the new boss suspects, the strategy of the business needs to change in a very fundamental way, how should he decide if he is correct, and then go about making the change happen? How much should he trust the judgement of his new direct reports? And how tough should he be about demanding performance from them? Even as he considers these basic questions, a major supply chain crisis erupts, and then an acquisition opportunity arises that both his boss, the chairman of parent company Scottish and Newcastle, and his direct reports, think is a good idea. What stance should he take? Scottish Courage is the UK''s largest brewer, producing such beers as Foster''s, John Smith''s and Kronenbourg 1664. It is the largest unit within Scottish and Newcastle, a major European brewer based in Scotland. A video ''IMD-3-1643-V'' is available to accompany the case series.
Location:
Industry:
Size:
Large
Other setting(s):
2002-2003

About

Abstract

This is the second of a three-case series (IMD-3-1643, IMD-3-1677 and IMD-3-1705). This three part case series takes a close look at the activities of a newly appointed senior general manager during the first six months in his new job. The questions it addresses are fundamental. If, for example, as the new boss suspects, the strategy of the business needs to change in a very fundamental way, how should he decide if he is correct, and then go about making the change happen? How much should he trust the judgement of his new direct reports? And how tough should he be about demanding performance from them? Even as he considers these basic questions, a major supply chain crisis erupts, and then an acquisition opportunity arises that both his boss, the chairman of parent company Scottish and Newcastle, and his direct reports, think is a good idea. What stance should he take? Scottish Courage is the UK''s largest brewer, producing such beers as Foster''s, John Smith''s and Kronenbourg 1664. It is the largest unit within Scottish and Newcastle, a major European brewer based in Scotland. A video ''IMD-3-1643-V'' is available to accompany the case series.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2002-2003

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