Product details

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Abstract

The Marine Stewardship Council (MSC) is an non-government organisation (NGO) - headquartered in London and established by the World Wildlife Fund (WWF) and Unilever in 1997 to set up a certification and eco-labelling system for sustainable fishing. The case describes the MSC's initial and more recent challenges including the Tragedy of the Commons, a wide range of less willing stakeholders, and the complexity of certifying fisheries on sustainability criteria. It also outlines management decisions to meet at least some of the challenges: improved transparency and engagement with stakeholders, new governance structures and certification methodologies.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 1997-2006.

Geographical setting

Region:
World/global

Featured company

Marine Stewardship Council
Employees:
11-50
Industry:
Fishing; Food and beverage

About

Abstract

The Marine Stewardship Council (MSC) is an non-government organisation (NGO) - headquartered in London and established by the World Wildlife Fund (WWF) and Unilever in 1997 to set up a certification and eco-labelling system for sustainable fishing. The case describes the MSC's initial and more recent challenges including the Tragedy of the Commons, a wide range of less willing stakeholders, and the complexity of certifying fisheries on sustainability criteria. It also outlines management decisions to meet at least some of the challenges: improved transparency and engagement with stakeholders, new governance structures and certification methodologies.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 1997-2006.

Geographical setting

Region:
World/global

Featured company

Marine Stewardship Council
Employees:
11-50
Industry:
Fishing; Food and beverage

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