Product details

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Abstract

This is the fifth of a five-case series (IMD-3-1611 to IMD-3-1615). This is the follow up on the integrative case IMD-3-1614. It tells the story of what happened between the years 1998 end 2004 with Boblbee. Patrik Bernstein had to make some radical career choices in order to pursue his dream to start Spotlight and Boblbee. The case also discusses the challenges of launching the company, including personal issues. The initial product positioning and the underlying strategy is described as well as the choices made by the company and what the consequences for the future were.
Size:
Turnover 2003 USD2.5 million
Other setting(s):
1998-2004

About

Abstract

This is the fifth of a five-case series (IMD-3-1611 to IMD-3-1615). This is the follow up on the integrative case IMD-3-1614. It tells the story of what happened between the years 1998 end 2004 with Boblbee. Patrik Bernstein had to make some radical career choices in order to pursue his dream to start Spotlight and Boblbee. The case also discusses the challenges of launching the company, including personal issues. The initial product positioning and the underlying strategy is described as well as the choices made by the company and what the consequences for the future were.

Settings

Size:
Turnover 2003 USD2.5 million
Other setting(s):
1998-2004

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