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Case
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Reference no. 9-807-051
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 30 April 2007
Length: 29 pages
Data source: Field research

Abstract

Describes the company''s year-long efforts to transition from a medical device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic diseases. With the new vision setting direction, the CEO calls for business plans to implement that vision. Enables readers to analyze the business plan and make recommendations for funding. Rewritten version of earlier supplements.
Location:
Size:
USD2 billion revenues
Other setting(s):
1999-2000

About

Abstract

Describes the company''s year-long efforts to transition from a medical device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic diseases. With the new vision setting direction, the CEO calls for business plans to implement that vision. Enables readers to analyze the business plan and make recommendations for funding. Rewritten version of earlier supplements.

Settings

Location:
Size:
USD2 billion revenues
Other setting(s):
1999-2000

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