Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Harvard Business Publishing
Version: 30 April 2007
Share a link:
https://casecent.re/p/70777
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Abstract
Describes the company''s year-long efforts to transition from a medical device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic diseases. With the new vision setting direction, the CEO calls for business plans to implement that vision. Enables readers to analyze the business plan and make recommendations for funding. Rewritten version of earlier supplements.
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Abstract
Describes the company''s year-long efforts to transition from a medical device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic diseases. With the new vision setting direction, the CEO calls for business plans to implement that vision. Enables readers to analyze the business plan and make recommendations for funding. Rewritten version of earlier supplements.