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Abstract

This structured assignment is to accompany the case ''304-444-1''. The abstract of the case is as follows: Yoga, a traditional Indian approach to physical fitness, mental peace and spiritual bliss, has been in the public domain for more than five thousand years. The 20th century witnessed the rise and spread of yoga in several forms and styles, around the world. Especially in the US, the popularity of yoga turned it into a multimillion dollar business. It raised concern when one such style - Bikram Yoga - sought copyrights and set forth a franchising business model. This case attempts to bring out the controversy about Bikram Yoga in the wake of its protection as an intellectual property, and helps discuss the issue of commodification and commercialisation of Yoga.
Location:
Other setting(s):
2004

About

Abstract

This structured assignment is to accompany the case ''304-444-1''. The abstract of the case is as follows: Yoga, a traditional Indian approach to physical fitness, mental peace and spiritual bliss, has been in the public domain for more than five thousand years. The 20th century witnessed the rise and spread of yoga in several forms and styles, around the world. Especially in the US, the popularity of yoga turned it into a multimillion dollar business. It raised concern when one such style - Bikram Yoga - sought copyrights and set forth a franchising business model. This case attempts to bring out the controversy about Bikram Yoga in the wake of its protection as an intellectual property, and helps discuss the issue of commodification and commercialisation of Yoga.

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Location:
Other setting(s):
2004

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