Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

This structured assignment is to accompany the case ''304-575-1''. The abstract of the case is as follows: Hindustan Lever Limited (HLL), the largest FMCG (fast moving consumer goods) company in India, was struggling to increase its business by the late 1990s. To kick-start growth, HLL trimmed its brand portfolio of 110 brands to 30, initiated new business ventures and relaunched all its brands. Later in 2004, HLL was caught up in price wars with its arch rival Procter & Gamble that negated the gains, it achieved. In March 2004, HLL announced a major top management reshuffle and its business portfolio were reorganised into two divisions. The company official maintained that the strategy was to provide a sharper focus on key brands and categories and to simplify the organisational structure. The case study seeks to provided an insight into the organisational restructuring and discuss whether HLL would eventually pull itself out of the growth rut.
Location:
Other setting(s):
2004

About

Abstract

This structured assignment is to accompany the case ''304-575-1''. The abstract of the case is as follows: Hindustan Lever Limited (HLL), the largest FMCG (fast moving consumer goods) company in India, was struggling to increase its business by the late 1990s. To kick-start growth, HLL trimmed its brand portfolio of 110 brands to 30, initiated new business ventures and relaunched all its brands. Later in 2004, HLL was caught up in price wars with its arch rival Procter & Gamble that negated the gains, it achieved. In March 2004, HLL announced a major top management reshuffle and its business portfolio were reorganised into two divisions. The company official maintained that the strategy was to provide a sharper focus on key brands and categories and to simplify the organisational structure. The case study seeks to provided an insight into the organisational restructuring and discuss whether HLL would eventually pull itself out of the growth rut.

Settings

Location:
Other setting(s):
2004

Related