Product details

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Case
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Reference no. 9B06M053
Subject category: Entrepreneurship
Authors: George Chen
Published by: Ivey Publishing
Originally published in: 2005
Version: 2009-09-21
Length: 15 pages
Data source: Published sources

Abstract

Star Leather Product Co, Ltd is a privately-owned shoemaking company with more than 1,000 staff and a factory of 8,800 square metres. It developed from a family-based shoemaking workshop and has expanded to the international market within six years. The quick expansion of this company was mainly a consequence of the blossoming of the shoemaking industry in China. With increasing competition and a saturated market, problems of management and quality-control have arisen. The founder and general manager of the company was actively seeking help from consultants.
Location:
Size:
Medium
Other setting(s):
2002

About

Abstract

Star Leather Product Co, Ltd is a privately-owned shoemaking company with more than 1,000 staff and a factory of 8,800 square metres. It developed from a family-based shoemaking workshop and has expanded to the international market within six years. The quick expansion of this company was mainly a consequence of the blossoming of the shoemaking industry in China. With increasing competition and a saturated market, problems of management and quality-control have arisen. The founder and general manager of the company was actively seeking help from consultants.

Settings

Location:
Size:
Medium
Other setting(s):
2002

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