Subject category:
Entrepreneurship
Published by:
Ivey Publishing
Version: 2009-09-21
Length: 15 pages
Data source: Published sources
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Abstract
Star Leather Product Co, Ltd is a privately-owned shoemaking company with more than 1,000 staff and a factory of 8,800 square metres. It developed from a family-based shoemaking workshop and has expanded to the international market within six years. The quick expansion of this company was mainly a consequence of the blossoming of the shoemaking industry in China. With increasing competition and a saturated market, problems of management and quality-control have arisen. The founder and general manager of the company was actively seeking help from consultants.
About
Abstract
Star Leather Product Co, Ltd is a privately-owned shoemaking company with more than 1,000 staff and a factory of 8,800 square metres. It developed from a family-based shoemaking workshop and has expanded to the international market within six years. The quick expansion of this company was mainly a consequence of the blossoming of the shoemaking industry in China. With increasing competition and a saturated market, problems of management and quality-control have arisen. The founder and general manager of the company was actively seeking help from consultants.