Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2009-09-21
Length: 11 pages
Data source: Field research
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Abstract
The founder of Skadurz Pro, a skateboard, snowboard and clothing store has a tough decision to make regarding the future of his business and its two retail stores. His mother is ready to retire from her position as his business partner, and a large national competitor is about to open a franchise in direct competition with one of his outlets. It appears that the new competition will have severe impact on the company, and he must decide how he will face the challenge. Should he turn his attention to other ventures that spur his imagination, or try to maintain the unique position his business has carved for itself.
About
Abstract
The founder of Skadurz Pro, a skateboard, snowboard and clothing store has a tough decision to make regarding the future of his business and its two retail stores. His mother is ready to retire from her position as his business partner, and a large national competitor is about to open a franchise in direct competition with one of his outlets. It appears that the new competition will have severe impact on the company, and he must decide how he will face the challenge. Should he turn his attention to other ventures that spur his imagination, or try to maintain the unique position his business has carved for itself.

