Alan Choy Engineering Incorporated

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Case

Reference no. 9B06M077

Subject category: Strategy and General Management

Authors: John S Haywood-Farmer (Ivey Business School, Western University); Phil Hospod (Ivey Business School, Western University); Abby Yew (Ivey Business School, Western University); James Ha (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2006

Version: 2009-09-21

Length: 10 pages

Data source: Field research

Topics: Industry analysis; Family-work interaction; Succession planning; Small business

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Abstract

Alan Choy, his wife Candace and their daughter Sadella met to decide the future of Alan Choy Engineering Incorporated. The company operates in an industry which offers largely undifferentiated services. In addition, price competition is intensifying due to a recession. In order to maintain a culture of family values, Alan often hired friends and family to fill positions in the company. This has resulted in communication problems within the company and with clients as most employees communicate in Mandarin or Cantonese. Alan, his wife and his daughter must decide how to address these issues and who should be in charge of the company if Alan and his wife decide to retire.

Location:

Canada, Asia, China

Industry:

Business services

Size:

Small

Other setting(s):

2003