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Teaching note supplement software
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Reference no. 506-238-9
Subject category: Marketing
Authors: Steve Muylle (Vlerick Business School); Pieter Geeraerts (Vlerick Business School)
Published by: Vlerick Business School
Originally published in: 2006
Revision date: 25-Apr-2013
Format: .zip
Data source: Field research
Share a link: https://casecent.re/p/70973
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Teaching note
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Reference no. 506-238-8
Subject category: Marketing
Authors: Steve Muylle (Vlerick Business School); Pieter Geeraerts (Vlerick Business School)
Published by: Vlerick Business School
Originally published in: 2006
Revision date: 25-Apr-2013
Length: 8 pages
Data source: Field research
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Case
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Reference no. 506-238-1
Subject category: Marketing
Authors: Steve Muylle (Vlerick Business School); Pieter Geeraerts (Vlerick Business School)
Published by: Vlerick Business School
Originally published in: 2006
Revision date: 25-Apr-2013
Length: 9 pages
Data source: Field research
Topics: Product strategy; Disruptive innovation; Market leadership; Industry analysis; Globalisation; Digitalisation; Deregulation
View full details