Product details

This is the second of a three-case series (IMD-3-1772 to IMD-3-1774). The company has created focus on five must-win battles - down from 70 strategic initiatives that it was previously pursuing. Ron Brown is leading one of the battles, with a team of 22 people (many part-time and many external advisors) from 7 countries and 10 departments. One month after the battles have been defined, he is frantically trying to finalise his team''s action plan to present to the executive committee the next day. The problem is that the action plan is not yet finished and there seems so much to do and co-ordinate. What is he going to do to be prepared for the meeting? This case explores the challenges of creating focus in change initiatives - both in the overall portfolio of initiatives, and more particularly in developing action plans which can drive forward focused and successful execution.