Simplified Chinese language
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2006-05-19
Length: 19 pages
Data source: Field research
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Abstract
This is a Simplified Chinese version. Gervais Lavoie, managing director of the Canadian-Chinese joint venture, Beijing Oasis High Nutrition Food Co, needs to decide what means of distribution is most appropriate for the company's newly-developed fruit nectars. The decision is complicated by the fact that different means of distribution have different implications for the ultimate pricing and promotion of the products.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1999-07-12
Length: 14 pages
Data source: Field research
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2010-01-12
Length: 14 pages
Data source: Field research
About
Abstract
This is a Simplified Chinese version. Gervais Lavoie, managing director of the Canadian-Chinese joint venture, Beijing Oasis High Nutrition Food Co, needs to decide what means of distribution is most appropriate for the company's newly-developed fruit nectars. The decision is complicated by the fact that different means of distribution have different implications for the ultimate pricing and promotion of the products.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1999-07-12
Length: 14 pages
Data source: Field research
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2010-01-12
Length: 14 pages
Data source: Field research