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This article, written in case format, has been written to assist the novice case writer in case research and writing. The article covers all aspects of case writing including: (1) idea generation and sources of cases; (2) working with primary and secondary case sources; (3) obtaining client releases; (4) writing the case story line; (5) developing a catchy 'hook'; (6) using the past tense; (7) providing supporting exhibits; and (8) providing a bibliography for the case. The teaching note (or instructor's manual) is also covered in detail including: (1) an overview of the case; (2) learning objectives; (3) course placement and targeted audience; (4) instructional methodologies; (5) case questions and answers; (6) the epilogue; and (7) the bibliography. Appendix (A) includes a discussion on case publishing and includes a list of journals and conferences which accept cases.