Selkirk Group in Asia - The Case Centre

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Case

Reference no. 9B02MC41

Simplified Chinese language

Subject category: Strategy and General Management

Authors: Paul W Beamish (Ivey Business School, Western University); Lambros Karavis (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2002

Version: 2002-10-31

Length: 14 pages

Data source: Field research

Topics: Exports; International business; International marketing; Organizational structure

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Abstract

This is a Simplified Chinese version. Selkirk Group is a family-owned brick manufacturer which has built an export business to Japan and other Asian markets from zero to 10% of its volume in seven years. The managing director of the company raises the question of whether it is time to change their regional export strategy and organizational structure in light of the Asian economic crisis and the reasons for their competitive success in both Australia and Asia.

Industry:

Stone, clay, glass and concrete products

Size:

Medium

Other setting(s):

1998