French language
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2005-01-05
Length: 26 pages
Data source: Field research
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Abstract
This is a French version. The new chief executive office of a struggling dotcom is faced with high costs and slow revenue generation - sufficient to have burned $Cdn20 million, and profitability was not yet in sight. Fortunately, his venture cap company was still willing to advance funds and he believed that he could nail down some 'elephant' deals to save the enterprise. He had the option of chasing smaller deals for immediate cash. In what priority should he attack his strategic issues, and in particular, what size and type of selling opportunities should he pursue.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2005-01-12
Length: 5 pages
Data source: Field research
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2004-10-19
Length: 24 pages
Data source: Field research
About
Abstract
This is a French version. The new chief executive office of a struggling dotcom is faced with high costs and slow revenue generation - sufficient to have burned $Cdn20 million, and profitability was not yet in sight. Fortunately, his venture cap company was still willing to advance funds and he believed that he could nail down some 'elephant' deals to save the enterprise. He had the option of chasing smaller deals for immediate cash. In what priority should he attack his strategic issues, and in particular, what size and type of selling opportunities should he pursue.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2005-01-12
Length: 5 pages
Data source: Field research
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2004-10-19
Length: 24 pages
Data source: Field research