Vincor and the New World of Wine

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Case

Reference no. 9B04MC01

Simplified Chinese language

Subject category: Strategy and General Management

Authors: Paul W Beamish (Ivey Business School, Western University); Nikhil Celly (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2005-11-07

Length: 22 pages

Data source: Field research

Topics: Acquisitions; Internationalization; Market entry

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Abstract

This is a Simplified Chinese version. Vincor International Inc was Canada's largest wine company and North America's fourth largest in 2002. The company had decided to internationalize and as the first step had entered the United States through two acquisitions. The company's chief executive officer felt that to be among the top 10 wineries in the world, Vincor needed to look beyond the region. To the end, he was considering the acquisition of an Australian company, Goundrey Wines. He must analyze the strategic rationale for the acquisition of Goundrey as well as to probe questions of strategic fit and value.

Industry:

Food and kindred products

Size:

Large

Other setting(s):

2002