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Case

Reference no. 907-009-1

Subject category: Knowledge, Information and Communication Systems Management

Authors: Gururaj Kidiyoor (T A Pai Management Institute); Sameer Singhal (T A Pai Management Institute)

Published in: 2007

Length: 7 pages

Data source: Field research

Topics: Medicam; Pharmaceutical industry; Intellectual capital; Information flow and data collection; Customer Relationship Management (CRM); Database of doctors and dealers

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Location:

India

Industry:

Pharmaceutical

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India

Industry:

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