Subject category:
Strategy and General Management
Published by:
Emerald Group Publishing Limited
Length: 18 pages
Data source: Published sources
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Abstract
This case is set in the emerging markets of Central Europe, shortly after the fall of communism. IQSoft Ltd Hungary is a small information technology firm spun off from the government operated Computer Technology Co-ordination Institute (CTCI), an institute that controlled all information technology activity in Hungary during communist rule. With very little capital, IQSoft Ltd found itself competing in the same market with some of the largest, most powerful, multinational companies in the world. The directors of IQSoft Ltd realized that their organization had evolved to meet the survival needs of the company, but the question was: would the organization meet its future needs? Was this the time to start a strategic change process? Balint Domolki (Managing Director), Julia Sipka (Commercial Director), and Tamas Langer (Technical Director), met to discuss whether the evolution of IQSoft Ltd would sustain the company''s future success.
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Abstract
This case is set in the emerging markets of Central Europe, shortly after the fall of communism. IQSoft Ltd Hungary is a small information technology firm spun off from the government operated Computer Technology Co-ordination Institute (CTCI), an institute that controlled all information technology activity in Hungary during communist rule. With very little capital, IQSoft Ltd found itself competing in the same market with some of the largest, most powerful, multinational companies in the world. The directors of IQSoft Ltd realized that their organization had evolved to meet the survival needs of the company, but the question was: would the organization meet its future needs? Was this the time to start a strategic change process? Balint Domolki (Managing Director), Julia Sipka (Commercial Director), and Tamas Langer (Technical Director), met to discuss whether the evolution of IQSoft Ltd would sustain the company''s future success.