Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 21.12.2006
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https://casecent.re/p/71338
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Abstract
In 2006 Nestle''s Nutrition business is considering the acquisition of Jenny Craig, a US-based weight loss company. This would be a new business for Nestle. Is it a good industry to enter? If so, is this a good company to acquire? If Nestle does acquire Jenny Craig, to what extent should it integrate the new acquisition?
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Abstract
In 2006 Nestle''s Nutrition business is considering the acquisition of Jenny Craig, a US-based weight loss company. This would be a new business for Nestle. Is it a good industry to enter? If so, is this a good company to acquire? If Nestle does acquire Jenny Craig, to what extent should it integrate the new acquisition?