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Case
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Reference no. IMD-3-1667
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 21.12.2006
Length: 7 pages
Data source: Field research

Abstract

In 2006 Nestle''s Nutrition business is considering the acquisition of Jenny Craig, a US-based weight loss company. This would be a new business for Nestle. Is it a good industry to enter? If so, is this a good company to acquire? If Nestle does acquire Jenny Craig, to what extent should it integrate the new acquisition?
Location:
Industry:
Size:
Large
Other setting(s):
2006

About

Abstract

In 2006 Nestle''s Nutrition business is considering the acquisition of Jenny Craig, a US-based weight loss company. This would be a new business for Nestle. Is it a good industry to enter? If so, is this a good company to acquire? If Nestle does acquire Jenny Craig, to what extent should it integrate the new acquisition?

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2006

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