Subject category:
Marketing
Published by:
IBS Research Center
Length: 19 pages
Data source: Published sources
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https://casecent.re/p/71420
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Abstract
Pizza Hut Inc is the world''s largest pizza chain with over 12,500 outlets in more than 90 countries worldwide. In India, the company has gained a firm footing over the years by imbibing Indian values and tastes in its restaurants and its menu, while maintaining its international heritage and quality. The case discusses Pizza Hut''s localisation strategy in India. How the company has tailored its menu, ambience and even positioned itself to better appeal to the Indian consumers. The company has used popular Indian celebrities and launched advertising campaigns accordingly. The case covers the menu, positioning, outlook, and pricing of the company in India and the competition it faces.
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Abstract
Pizza Hut Inc is the world''s largest pizza chain with over 12,500 outlets in more than 90 countries worldwide. In India, the company has gained a firm footing over the years by imbibing Indian values and tastes in its restaurants and its menu, while maintaining its international heritage and quality. The case discusses Pizza Hut''s localisation strategy in India. How the company has tailored its menu, ambience and even positioned itself to better appeal to the Indian consumers. The company has used popular Indian celebrities and launched advertising campaigns accordingly. The case covers the menu, positioning, outlook, and pricing of the company in India and the competition it faces.