Chapter from: "Strategy: Create and Implement the Best Strategy for Your Business"
Published by:
Harvard Business Publishing
Length: 27 pages
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Abstract
Competitive strategy begins with the iterative assessment of the external environment and the organization's internal capabilities. This process of looking outside as well as inside is known to strategic planners by the acronym 'SWOT': Strengths, Weaknesses, Opportunities, and Threats. Using this strategy and Michael Porter's Five Forces framework, this chapter deconstructs the challenge of external analysis. This chapter is excerpted from ‘Strategy: Create and Implement the Best Strategy for Your Business'.
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Chapter from: "Strategy: Create and Implement the Best Strategy for Your Business"
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Chapter from: "Strategy: Create and Implement the Best Strategy for Your Business"
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Chapter from: "Strategy: Create and Implement the Best Strategy for Your Business"
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Harvard Business Publishing
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About
Abstract
Competitive strategy begins with the iterative assessment of the external environment and the organization's internal capabilities. This process of looking outside as well as inside is known to strategic planners by the acronym 'SWOT': Strengths, Weaknesses, Opportunities, and Threats. Using this strategy and Michael Porter's Five Forces framework, this chapter deconstructs the challenge of external analysis. This chapter is excerpted from ‘Strategy: Create and Implement the Best Strategy for Your Business'.
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