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Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006

Abstract

Continues the story of Corning Microarray Technologies (CMT), describes how Corning changed CMT's organizational design, and explains how this reconstruction of a new and distinct organizational DNA accelerated progress. The authors then develop a framework that guides organizational choices to help a new company cope effectively with the forgetting challenge. This chapter is excerpted from ‘Ten Rules for Strategic Innovators: From Idea to Execution'.

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Abstract

Continues the story of Corning Microarray Technologies (CMT), describes how Corning changed CMT's organizational design, and explains how this reconstruction of a new and distinct organizational DNA accelerated progress. The authors then develop a framework that guides organizational choices to help a new company cope effectively with the forgetting challenge. This chapter is excerpted from ‘Ten Rules for Strategic Innovators: From Idea to Execution'.

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