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Book chapter
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Reference no. 1562BC
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 22 pages

Abstract

In response to the explosive growth of the genomics field in 1998, Corning created a new division, Corning Microarray Technologies (CMT), to capitalize on this promising new market. This chapter focuses on the story of Corning Microarray Technologies and demonstrates how Corning's initial choice to replicate its existing DNA for CMT made it difficult for CMT to overcome the forgetting challenge. This chapter is excerpted from ‘Ten Rules for Strategic Innovators: From Idea to Execution'.

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Abstract

In response to the explosive growth of the genomics field in 1998, Corning created a new division, Corning Microarray Technologies (CMT), to capitalize on this promising new market. This chapter focuses on the story of Corning Microarray Technologies and demonstrates how Corning's initial choice to replicate its existing DNA for CMT made it difficult for CMT to overcome the forgetting challenge. This chapter is excerpted from ‘Ten Rules for Strategic Innovators: From Idea to Execution'.

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