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Thumbnail image for product with reference number 1562BC
Why Organizations, Like Elephants, Never Forget
Book chapter
-
Reference no. 1562BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 22 pages
Topics: Competencies; Market entry; Organizational design
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Abstract

In response to the explosive growth of the genomics field in 1998, Corning created a new division, Corning Microarray Technologies (CMT), to capitalize on this promising new market. This chapter focuses on the story of Corning Microarray Technologies and demonstrates how Corning's initial choice to replicate its existing DNA for CMT made it difficult for CMT to overcome the forgetting challenge. This chapter is excerpted from ‘Ten Rules for Strategic Innovators: From Idea to Execution'.
Thumbnail image for product with reference number 1561BC
Why Strategic Innovators Need a Different Approach to Execution
Book chapter
-
Reference no. 1561BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 26 pages
Topics: Core competencies; Creativity; Growth strategy; Learning; Strategic initiatives
View full details
Thumbnail image for product with reference number 1564BC
Taming the Elephant: How to Overcome the Forgetting Challenge
Book chapter
-
Reference no. 1564BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 18 pages
Topics: Market entry; Organizational design; Organizational structure
View full details
Thumbnail image for product with reference number 1565BC
Why Tensions Rise When NewCo Borrows from CoreCo
Book chapter
-
Reference no. 1565BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 16 pages
Topics: Organizational transformations; Profitability
View full details
Thumbnail image for product with reference number 1566BC
Turning Tension into a Productive Force
Book chapter
-
Reference no. 1566BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2007
Length: 24 pages
Topics: Conflicts of interest; Co-operative strategies; Organizational design
View full details
Thumbnail image for product with reference number 1567BC
Why Learning from Experience Is an Unnatural Act
Book chapter
-
Reference no. 1567BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 29 pages
Topics: Accountability; Adaptability; Learning; Performance; Profitability
View full details
Thumbnail image for product with reference number 1569BC
How Being Bold, Competitive, or Demanding Can Inhibit Learning
Book chapter
-
Reference no. 1569BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 20 pages
Topics: Accountability; Learning; Outcomes; Performance
View full details
Thumbnail image for product with reference number 1570BC
How Being Reasonable, Inspiring, or Diligent Can Inhibit Learning
Book chapter
-
Reference no. 1570BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 24 pages
Topics: Accountability; Learning; Outcomes; Performance
View full details
Thumbnail image for product with reference number 1572BC
Finding Gold with Theory-focused Planning
Book chapter
-
Reference no. 1572BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 38 pages
Topics: Learning; Profitability; Strategic planning
View full details
Thumbnail image for product with reference number 1573BC
The Ten Rules Explained
Book chapter
-
Reference no. 1573BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 20 pages
Topics: Profitability; Strategic initiatives; Uncertainty
View full details
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Introduction to Strategic Innovation
Book chapter
-
Reference no. 2206BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2007
Length: 16 pages
Topics: Experimentation; Innovation; Strategic management; Strategy and execution
View full details

About

Abstract

In response to the explosive growth of the genomics field in 1998, Corning created a new division, Corning Microarray Technologies (CMT), to capitalize on this promising new market. This chapter focuses on the story of Corning Microarray Technologies and demonstrates how Corning's initial choice to replicate its existing DNA for CMT made it difficult for CMT to overcome the forgetting challenge. This chapter is excerpted from ‘Ten Rules for Strategic Innovators: From Idea to Execution'.

Related

Thumbnail image for product with reference number 1561BC
Why Strategic Innovators Need a Different Approach to Execution
Book chapter
-
Reference no. 1561BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 26 pages
Topics: Core competencies; Creativity; Growth strategy; Learning; Strategic initiatives
View full details
Thumbnail image for product with reference number 1564BC
Taming the Elephant: How to Overcome the Forgetting Challenge
Book chapter
-
Reference no. 1564BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 18 pages
Topics: Market entry; Organizational design; Organizational structure
View full details
Thumbnail image for product with reference number 1565BC
Why Tensions Rise When NewCo Borrows from CoreCo
Book chapter
-
Reference no. 1565BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 16 pages
Topics: Organizational transformations; Profitability
View full details
Thumbnail image for product with reference number 1566BC
Turning Tension into a Productive Force
Book chapter
-
Reference no. 1566BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2007
Length: 24 pages
Topics: Conflicts of interest; Co-operative strategies; Organizational design
View full details
Thumbnail image for product with reference number 1567BC
Why Learning from Experience Is an Unnatural Act
Book chapter
-
Reference no. 1567BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 29 pages
Topics: Accountability; Adaptability; Learning; Performance; Profitability
View full details
Thumbnail image for product with reference number 1569BC
How Being Bold, Competitive, or Demanding Can Inhibit Learning
Book chapter
-
Reference no. 1569BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 20 pages
Topics: Accountability; Learning; Outcomes; Performance
View full details
Thumbnail image for product with reference number 1570BC
How Being Reasonable, Inspiring, or Diligent Can Inhibit Learning
Book chapter
-
Reference no. 1570BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 24 pages
Topics: Accountability; Learning; Outcomes; Performance
View full details
Thumbnail image for product with reference number 1572BC
Finding Gold with Theory-focused Planning
Book chapter
-
Reference no. 1572BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 38 pages
Topics: Learning; Profitability; Strategic planning
View full details
Thumbnail image for product with reference number 1573BC
The Ten Rules Explained
Book chapter
-
Reference no. 1573BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2006
Length: 20 pages
Topics: Profitability; Strategic initiatives; Uncertainty
View full details
Thumbnail image for product with reference number 2206BC
Introduction to Strategic Innovation
Book chapter
-
Reference no. 2206BC
Authors: Vijay Govindarajan (Harvard Business School); Chris Trimble (Harvard Business School)
Chapter from: "Ten Rules for Strategic Innovators: From Idea to Execution"
Published by: Harvard Business Publishing
Published in: 2007
Length: 16 pages
Topics: Experimentation; Innovation; Strategic management; Strategy and execution
View full details