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Case
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Reference no. 9-707-435
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 20 July 2007
Revision date: 16-May-2019
Length: 28 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a platform strategy?
Location:
Size:
EUR8.5 billion, 36,000 employees
Other setting(s):
2006

About

Abstract

SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a platform strategy?

Settings

Location:
Size:
EUR8.5 billion, 36,000 employees
Other setting(s):
2006

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