Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 20 July 2007
Revision date: 16-May-2019
Length: 28 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
Abstract
SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a platform strategy?
Location:
Industry:
Size:
EUR8.5 billion, 36,000 employees
Other setting(s):
2006
About
Abstract
SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a platform strategy?
Settings
Location:
Industry:
Size:
EUR8.5 billion, 36,000 employees
Other setting(s):
2006