Chapter from: "Crisis Management: Master the Skills to Prevent Disasters"
Published by:
Harvard Business Publishing
Length: 21 pages
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Abstract
Communication is an important instrument for change in times of crisis. To frame a crisis properly through media outlets for the general public's consumption is important following the resolution phase in crisis management. This chapter deals with damage control, offering suggestions for communicating through the media in the most effective and positive way. This chapter is excerpted from ‘Crisis Management: Master the Skills to Prevent Disasters'.
About
Abstract
Communication is an important instrument for change in times of crisis. To frame a crisis properly through media outlets for the general public's consumption is important following the resolution phase in crisis management. This chapter deals with damage control, offering suggestions for communicating through the media in the most effective and positive way. This chapter is excerpted from ‘Crisis Management: Master the Skills to Prevent Disasters'.







