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Book chapter
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Reference no. 6617BC
Chapter from: "Crisis Management: Master the Skills to Prevent Disasters"
Published by: Harvard Business Publishing
Published in: 2006

Abstract

Communication is an important instrument for change in times of crisis. To frame a crisis properly through media outlets for the general public's consumption is important following the resolution phase in crisis management. This chapter deals with damage control, offering suggestions for communicating through the media in the most effective and positive way. This chapter is excerpted from ‘Crisis Management: Master the Skills to Prevent Disasters'.

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Abstract

Communication is an important instrument for change in times of crisis. To frame a crisis properly through media outlets for the general public's consumption is important following the resolution phase in crisis management. This chapter deals with damage control, offering suggestions for communicating through the media in the most effective and positive way. This chapter is excerpted from ‘Crisis Management: Master the Skills to Prevent Disasters'.

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