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Book chapter
-
Reference no. 2572BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 16 pages
Topics: Competitive advantage; Competitive environment; Market entry; Market positioning; Market research; Marketing; Product differentiation
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Abstract

Effective marketing must involve a thorough analysis of the overall competitive arena and the competitors that battle within it. Competitive analysis determines whether firms decide to fight head-on with like products or maneuver a sneak attack with differentiation. This chapter introduces direction and provides the tools for conducting such research. It concludes with Michael Porter's 'five forces' that shape positioning strategy. This chapter is excerpted from ‘Marketer's Toolkit: The 10 Strategies You Need to Succeed'.
Book chapter
-
Reference no. 2556BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 21 pages
Topics: Business philosophy; Business plans; Marketing; Marketing mixes; Marketing strategy
View full details
Book chapter
-
Reference no. 2564BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 16 pages
Topics: Business plans; Marketing; Marketing mixes; Marketing planning; Sales strategy
View full details
Book chapter
-
Reference no. 2580BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 17 pages
Topics: Market positioning; Market segmentation; Market selection; Marketing
View full details
Book chapter
-
Reference no. 2599BC
Authors:
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 25 pages
Topics: Market research; Marketing; Product design; Product development; Product lines
View full details
Book chapter
-
Reference no. 2602BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 15 pages
Topics: Brands; Customer retention; Market positioning; Marketing
View full details
Book chapter
-
Reference no. 2610BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 19 pages
Topics: Customer retention; Customer service; Market research; Marketing mixes; Marketing strategy; Product development
View full details
Book chapter
-
Reference no. 2629BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 23 pages
Topics: Market positioning; Marketing; Marketing mixes; Price earnings ratio; Pricing; Pricing strategy
View full details
Book chapter
-
Reference no. 2637BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 15 pages
Topics: Advertising; Customer relations; Marketing; Marketing communications; Public relations
View full details
Book chapter
-
Reference no. 2645BC
Authors:
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 18 pages
Topics: Customer relationship management; Internet; Marketing; Marketing mixes; Web-based technologies
View full details
Book chapter
-
Reference no. 2653BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 17 pages
Topics: Distribution planning; Globalization; Marketing; Marketing mixes; Pricing strategy; Product design
View full details
Book chapter
-
Reference no. 2750BC
Authors:
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 25 pages
Topics: Market analysis; Market research; Marketing
View full details

About

Abstract

Effective marketing must involve a thorough analysis of the overall competitive arena and the competitors that battle within it. Competitive analysis determines whether firms decide to fight head-on with like products or maneuver a sneak attack with differentiation. This chapter introduces direction and provides the tools for conducting such research. It concludes with Michael Porter's 'five forces' that shape positioning strategy. This chapter is excerpted from ‘Marketer's Toolkit: The 10 Strategies You Need to Succeed'.

Related

Book chapter
-
Reference no. 2556BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 21 pages
Topics: Business philosophy; Business plans; Marketing; Marketing mixes; Marketing strategy
View full details
Book chapter
-
Reference no. 2564BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 16 pages
Topics: Business plans; Marketing; Marketing mixes; Marketing planning; Sales strategy
View full details
Book chapter
-
Reference no. 2580BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 17 pages
Topics: Market positioning; Market segmentation; Market selection; Marketing
View full details
Book chapter
-
Reference no. 2599BC
Authors:
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 25 pages
Topics: Market research; Marketing; Product design; Product development; Product lines
View full details
Book chapter
-
Reference no. 2602BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 15 pages
Topics: Brands; Customer retention; Market positioning; Marketing
View full details
Book chapter
-
Reference no. 2610BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 19 pages
Topics: Customer retention; Customer service; Market research; Marketing mixes; Marketing strategy; Product development
View full details
Book chapter
-
Reference no. 2629BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 23 pages
Topics: Market positioning; Marketing; Marketing mixes; Price earnings ratio; Pricing; Pricing strategy
View full details
Book chapter
-
Reference no. 2637BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 15 pages
Topics: Advertising; Customer relations; Marketing; Marketing communications; Public relations
View full details
Book chapter
-
Reference no. 2645BC
Authors:
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 18 pages
Topics: Customer relationship management; Internet; Marketing; Marketing mixes; Web-based technologies
View full details
Book chapter
-
Reference no. 2653BC
Authors: - Various
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 17 pages
Topics: Distribution planning; Globalization; Marketing; Marketing mixes; Pricing strategy; Product design
View full details
Book chapter
-
Reference no. 2750BC
Authors:
Chapter from: "Marketer's Toolkit: The 10 Strategies You Need to Succeed"
Published by: Harvard Business Publishing
Published in: 2006
Length: 25 pages
Topics: Market analysis; Market research; Marketing
View full details