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Compact case
Published by: Harvard Kennedy School
Published in: 1997
Length: 3 pages

Abstract

Faced with the need to dispose of an offshore oil storage installation, the Royal Dutch Shell Corporation develops what it believes is a straightforward and sensible plan: to dump the oil platform deep in the ocean, 150 miles off the northwest coast of Scotland. Doing so avoids a number of problems, including potential environmental threats involved with transporting it and otherwise disposing of it. The British government agrees -- but the unprecedented plan sparks outrage among environmental groups. The case describes the successful advocacy campaign waged by the international environmental group Greenpeace, which turned the Brent Spar plan into a cause celebre, and the efforts of Shell to counter its critics.

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Abstract

Faced with the need to dispose of an offshore oil storage installation, the Royal Dutch Shell Corporation develops what it believes is a straightforward and sensible plan: to dump the oil platform deep in the ocean, 150 miles off the northwest coast of Scotland. Doing so avoids a number of problems, including potential environmental threats involved with transporting it and otherwise disposing of it. The British government agrees -- but the unprecedented plan sparks outrage among environmental groups. The case describes the successful advocacy campaign waged by the international environmental group Greenpeace, which turned the Brent Spar plan into a cause celebre, and the efforts of Shell to counter its critics.

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