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Case
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Reference no. HKS1379.0
Published by: Harvard Kennedy School
Published in: 1997

Abstract

This case describes the issues which arise when the US photography giant Eastman Kodak Co. seeks to penetrate the home market of its worldwide, Japan-based rival, Fuji Photo Film. It is designed, first, as a negotiations case, examining the dynamics of the relationship between the Office of the US Trade Representative and its Japanese counterpart, the Japanese Free Trade Commission. At the same time, the case provides for discussion of trade issues, per se, as well -- specifically focusing on the issue of whether internal, non-tariff regulations may, because of their practical application, amount to trade barriers -- as alleged by Kodak in the instance of Japan. Such so-called internal trade barriers lead to a discussion of the limits and extent of national sovereignty in the era of the World Trade Organization.

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Abstract

This case describes the issues which arise when the US photography giant Eastman Kodak Co. seeks to penetrate the home market of its worldwide, Japan-based rival, Fuji Photo Film. It is designed, first, as a negotiations case, examining the dynamics of the relationship between the Office of the US Trade Representative and its Japanese counterpart, the Japanese Free Trade Commission. At the same time, the case provides for discussion of trade issues, per se, as well -- specifically focusing on the issue of whether internal, non-tariff regulations may, because of their practical application, amount to trade barriers -- as alleged by Kodak in the instance of Japan. Such so-called internal trade barriers lead to a discussion of the limits and extent of national sovereignty in the era of the World Trade Organization.

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