Product details

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Abstract

Starwood Hotels & Resorts Worldwide Inc, based in New York, was one of the leading hotel and leisure companies in the world with about 850 properties in over 95 countries and 145,000 employees in 2006. Starwood owned, managed and franchised hotels and resorts under 8 internationally renowned brands namely Westin, Sheraton, St Regis, The Luxury Collection, Le Meridien, Four Points by Sheraton, W and aLoft. After North America and Europe, Asia emerged as the most dynamic region fuelling growth in the hotel industry. In Asia, China was considered the hottest destination due to its booming economy, emergence as one of the leading tourism destinations and the upcoming Olympic Games to be held in Beijing in 2008. Starwood entered China in 1985 and by 2006 it operated 26 hotels under 5 renowned brands and had emerged as the leading international luxury hotel chain in China. It had ambitious plans to further boost its presence. Other international hotel chains were also looking at China in a big way, leading to a clutter of world famous hotel brands. The cut-throat competition especially among the luxury hotel operators was expected to intensify, driving the unprofitable ones out of business. In such a situation, it remained a challenge for Starwood to continue to enjoy its dominance.
Location:
Industry:
Size:
145,000 employees (2005)
Other setting(s):
1985-2006

About

Abstract

Starwood Hotels & Resorts Worldwide Inc, based in New York, was one of the leading hotel and leisure companies in the world with about 850 properties in over 95 countries and 145,000 employees in 2006. Starwood owned, managed and franchised hotels and resorts under 8 internationally renowned brands namely Westin, Sheraton, St Regis, The Luxury Collection, Le Meridien, Four Points by Sheraton, W and aLoft. After North America and Europe, Asia emerged as the most dynamic region fuelling growth in the hotel industry. In Asia, China was considered the hottest destination due to its booming economy, emergence as one of the leading tourism destinations and the upcoming Olympic Games to be held in Beijing in 2008. Starwood entered China in 1985 and by 2006 it operated 26 hotels under 5 renowned brands and had emerged as the leading international luxury hotel chain in China. It had ambitious plans to further boost its presence. Other international hotel chains were also looking at China in a big way, leading to a clutter of world famous hotel brands. The cut-throat competition especially among the luxury hotel operators was expected to intensify, driving the unprofitable ones out of business. In such a situation, it remained a challenge for Starwood to continue to enjoy its dominance.

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Location:
Industry:
Size:
145,000 employees (2005)
Other setting(s):
1985-2006

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