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Book chapter
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Reference no. 1579BC
Chapter from: "Strategy Maps: Converting Intangible Assets into Tangible Outcomes"
Published by: Harvard Business Publishing
Published in: 2006

Abstract

Sustaining competitive advantage requires that organizations continually innovate to create new products, services, and processes. Exceptional innovation capabilities determine industry leaders. Identifies high-level objectives and associated measures for four innovation processes, including identifying opportunities for new products and services, and bringing new products and services to market. A case study follows the chapter. This chapter is excerpted from ‘Strategy Maps: Converting Intangible Assets into Tangible Outcomes'.

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Abstract

Sustaining competitive advantage requires that organizations continually innovate to create new products, services, and processes. Exceptional innovation capabilities determine industry leaders. Identifies high-level objectives and associated measures for four innovation processes, including identifying opportunities for new products and services, and bringing new products and services to market. A case study follows the chapter. This chapter is excerpted from ‘Strategy Maps: Converting Intangible Assets into Tangible Outcomes'.

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