Skip to main content
 
 
More search options
Basket icon
No items
Basket icon

Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Thumbnail image for product with reference number 9-106-057
MercadoLibre.com
Case
-
Reference no. 9-106-057
Subject category: Knowledge, Information and Communication Systems Management
Authors: Francisco de Asis Martinez-Jerez (Harvard Business School); Joshua Bellin (Harvard Business School); James R Dillon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 8 January 2007
Length: 17 pages
Data source: Field research
Topics: Performance measurement; Consumer behavior; Customer retention; Sales promotions; Competition; Internet; Customer Relationship Management (CRM)
Share a link: https://casecent.re/p/72273
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

MercadoLibre.com, eBay''s Latin-American partner, needed to decide how far it was going to follow eBay''s practice of offering ''free listing days'' and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com''s customer base, revenue expectations, and position in the Latin American market?
Location:
Latin America
Other setting(s):
2006
Thumbnail image for product with reference number 5-107-086
MercadoLibre.com
Teaching note
-
Reference no. 5-107-086
Subject category: Knowledge, Information and Communication Systems Management
Authors: Francisco de Asis Martinez-Jerez (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 18 May 2007
Length: 29 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-107-S04
MercadoLibre.com
Case
-
Reference no. 9-107-S04
Spanish language
Subject category: Knowledge, Information and Communication Systems Management
Authors: Francisco de Asis Martinez-Jerez (Harvard Business School); Joshua Bellin (Harvard Business School); James R Dillon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 13 February 2006
Revision date: 4-Apr-2019
Length: 19 pages
Data source: Field research
Topics: Performance measurement; Consumer behavior; Customer retention; Sales promotions; Competition; Internet; Customer Relationship Management (CRM)
View full details
Thumbnail image for product with reference number 9-109-052
Basic Techniques for the Analysis of Customer Information Using Excel 2007: A Step-by-step Approach
Note
-
Reference no. 9-109-052
Subject category: Knowledge, Information and Communication Systems Management
Authors: Francisco de Asis Martinez-Jerez (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 6 February 2009
Length: 40 pages
Data source: Generalised experience
Topics: Regression analysis; Information management; Information systems; Customer & client analysis; Data management
View full details

About

Abstract

MercadoLibre.com, eBay''s Latin-American partner, needed to decide how far it was going to follow eBay''s practice of offering ''free listing days'' and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com''s customer base, revenue expectations, and position in the Latin American market?

Settings

Location:
Latin America
Other setting(s):
2006

Related

Thumbnail image for product with reference number 5-107-086
MercadoLibre.com
Teaching note
-
Reference no. 5-107-086
Subject category: Knowledge, Information and Communication Systems Management
Authors: Francisco de Asis Martinez-Jerez (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 18 May 2007
Length: 29 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-107-S04
MercadoLibre.com
Case
-
Reference no. 9-107-S04
Spanish language
Subject category: Knowledge, Information and Communication Systems Management
Authors: Francisco de Asis Martinez-Jerez (Harvard Business School); Joshua Bellin (Harvard Business School); James R Dillon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 13 February 2006
Revision date: 4-Apr-2019
Length: 19 pages
Data source: Field research
Topics: Performance measurement; Consumer behavior; Customer retention; Sales promotions; Competition; Internet; Customer Relationship Management (CRM)
View full details
Thumbnail image for product with reference number 9-109-052
Basic Techniques for the Analysis of Customer Information Using Excel 2007: A Step-by-step Approach
Note
-
Reference no. 9-109-052
Subject category: Knowledge, Information and Communication Systems Management
Authors: Francisco de Asis Martinez-Jerez (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 6 February 2009
Length: 40 pages
Data source: Generalised experience
Topics: Regression analysis; Information management; Information systems; Customer & client analysis; Data management
View full details