Subject category:
Ethics and Social Responsibility
Published by:
Harvard Kennedy School
Length: 19 pages
Share a link:
https://casecent.re/p/7249
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
ACCION International, well-known for its successful "microlending" to small entrepreneurs in Latin America, sets out to replicate is success among the poor in the United States. But when the major international non-profit organization sets up shop in Brooklyn, it finds it difficult to find customers. That difficulty does not appear to reflect a lack of interest in entrepreneurship. Illegal loan sharks, among others, are doing a brisk business among the populations which ACCION has targeted. This case focuses on marketing issues faced by non-profit managers, including the assessment of competition, attitudes of potential customers, and the challenges of replicating successful programs in new venues.
About
Abstract
ACCION International, well-known for its successful "microlending" to small entrepreneurs in Latin America, sets out to replicate is success among the poor in the United States. But when the major international non-profit organization sets up shop in Brooklyn, it finds it difficult to find customers. That difficulty does not appear to reflect a lack of interest in entrepreneurship. Illegal loan sharks, among others, are doing a brisk business among the populations which ACCION has targeted. This case focuses on marketing issues faced by non-profit managers, including the assessment of competition, attitudes of potential customers, and the challenges of replicating successful programs in new venues.