Chapter from: "Seeing What's Next: Using the Theories of Innovation to Predict Industry Change"
Published by:
Harvard Business Publishing
Length: 25 pages
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Abstract
Sizing up a head-to-head competition first involves assessing the combatants' strengths and weaknesses. Firms measure each others' resources, processes, and values. Where asymmetries develop between capabilities and market demands, opportunities arise for disruption. Companies must continually scan a broad competitive horizon for both direct and indirect assaults. The teaching purpose is to show how to use the theories of innovation to evaluate competitive battles. This chapter is excerpted from ‘Seeing What's Next: Using the Theories of Innovation to Predict Industry Change'.
About
Abstract
Sizing up a head-to-head competition first involves assessing the combatants' strengths and weaknesses. Firms measure each others' resources, processes, and values. Where asymmetries develop between capabilities and market demands, opportunities arise for disruption. Companies must continually scan a broad competitive horizon for both direct and indirect assaults. The teaching purpose is to show how to use the theories of innovation to evaluate competitive battles. This chapter is excerpted from ‘Seeing What's Next: Using the Theories of Innovation to Predict Industry Change'.