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Book chapter
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Reference no. 1748BC
Chapter from: "Seeing What's Next: Using the Theories of Innovation to Predict Industry Change"
Published by: Harvard Business Publishing
Published in: 2006
Length: 26 pages

Abstract

Nonmarket forces predictably influence the forces of innovation. They can affect either the motivation or ability of innovators to develop and exploit novel products and services. Actions that increase ability or motivation tend to increase innovation; actions that put up barriers to ability or motivation tend to decrease innovation. The teaching purpose is to outline the key nonmarket factors that affect innovation. This chapter is excerpted from ‘Seeing What's Next: Using the Theories of Innovation to Predict Industry Change'.

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Abstract

Nonmarket forces predictably influence the forces of innovation. They can affect either the motivation or ability of innovators to develop and exploit novel products and services. Actions that increase ability or motivation tend to increase innovation; actions that put up barriers to ability or motivation tend to decrease innovation. The teaching purpose is to outline the key nonmarket factors that affect innovation. This chapter is excerpted from ‘Seeing What's Next: Using the Theories of Innovation to Predict Industry Change'.

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