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Corporations must continually search for ways to make the whole more valuable than the sum of its parts. Alignment is critical if enterprises are to achieve synergies throughout their business and support units. Illustrates that enterprises enjoying the greatest benefits from their performance management systems (based on strategy maps and balanced scorecards) are much better at aligning their corporate, business unit, and support unit strategies, indicating that alignment, much like the synchronism achieved by a high-performance rowing crew, produces dramatic benefits. This chapter is excerpted from ‘Alignment: Using the Balanced Scorecard to Create Corporate Synergies'.