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Compact case
Supplement
-
Reference no. 9-506-008
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John T Gourville (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 1 February 2007
Length: 4 pages
Data source: Published sources
Topics: Customer profitability; Customer satisfaction; Marketing strategy; Target markets; Customer relationship management; Retail
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Abstract

Must be used with: 'Angels and Devils: Best Buy's New Customer Approach (A)'.
Industry:
Computers & electronics
Compact case
Case
-
Reference no. 9-506-007
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John T Gourville (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 1 February 2007
Length: 5 pages
Data source: Published sources
Topics: Customer profitability; Customer satisfaction; Marketing strategy; Market segmentation; Target markets; Customers; Customer relationship management; Business history; Growth strategy; Leadership styles
View full details
Case
-
Reference no. 9-510-S01
Spanish language
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John T Gourville (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 1 February 2007
Length: 7 pages
Data source: Published sources
Topics: Customer profitability; Customer satisfaction; Marketing strategy; Market segmentation; Target markets; Customers; Customer Relationship Management (CRM); Business history; Growth strategy; Leadership styles
View full details
Compact case
Supplement
-
Reference no. 9-510-S02
Spanish language
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John T Gourville (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 1 February 2007
Revision date: 10-May-2019
Length: 4 pages
Data source: Published sources
Topics: Customer profitability; Customer satisfaction; Marketing strategy; Target markets; Customer relationship management; Retail
View full details

About

Abstract

Must be used with: 'Angels and Devils: Best Buy's New Customer Approach (A)'.

Settings

Industry:
Computers & electronics

Related

Compact case
Case
-
Reference no. 9-506-007
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John T Gourville (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 1 February 2007
Length: 5 pages
Data source: Published sources
Topics: Customer profitability; Customer satisfaction; Marketing strategy; Market segmentation; Target markets; Customers; Customer relationship management; Business history; Growth strategy; Leadership styles
View full details
Case
-
Reference no. 9-510-S01
Spanish language
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John T Gourville (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 1 February 2007
Length: 7 pages
Data source: Published sources
Topics: Customer profitability; Customer satisfaction; Marketing strategy; Market segmentation; Target markets; Customers; Customer Relationship Management (CRM); Business history; Growth strategy; Leadership styles
View full details
Compact case
Supplement
-
Reference no. 9-510-S02
Spanish language
Subject category: Marketing
Authors: Anita Elberse (Harvard Business School); John T Gourville (Harvard Business School); Das Narayandas (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 1 February 2007
Revision date: 10-May-2019
Length: 4 pages
Data source: Published sources
Topics: Customer profitability; Customer satisfaction; Marketing strategy; Target markets; Customer relationship management; Retail
View full details