Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 01.05.95
Length: 11 pages
Data source: Field research
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Abstract
This is the first of a five-case series (IMD-3-0551, 396-002-1, 396-003-1, 396-004-1 and 396-005-1). In early 1990, the Chairman of Rabobank Nederland, one of the largest Dutch banks which traced its origins back to the late 19th century when it was established as a co-operative to relieve the hardship of Dutch farmers, entered into discussions with the President of the Robeco Group, the country's leading independent investment management company, to explore the possibility for a potential alliance. While Rabobank, with its extensive network of fairly autonomous local banks, held a dominant position in the savings market and in financing small and medium-sized business, it had foundered in the investment business, currently holding only about 2.5% of this market. One idea put forth in a December 1989 discussion paper was to team up with an expert in the industry who would promote Rabobank's investment funds.
About
Abstract
This is the first of a five-case series (IMD-3-0551, 396-002-1, 396-003-1, 396-004-1 and 396-005-1). In early 1990, the Chairman of Rabobank Nederland, one of the largest Dutch banks which traced its origins back to the late 19th century when it was established as a co-operative to relieve the hardship of Dutch farmers, entered into discussions with the President of the Robeco Group, the country's leading independent investment management company, to explore the possibility for a potential alliance. While Rabobank, with its extensive network of fairly autonomous local banks, held a dominant position in the savings market and in financing small and medium-sized business, it had foundered in the investment business, currently holding only about 2.5% of this market. One idea put forth in a December 1989 discussion paper was to team up with an expert in the industry who would promote Rabobank's investment funds.