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Abstract
Innovation - it''s crucial for sustaining success in today''s ruthlessly competitive global marketplace. Yet for most organizations, successful innovation - defined in terms of a financial premium (superior, sustainable profitable growth) and a customer premium (superior customer preference and sustainable brand equity) - is illusive. In this article, Ronald Jonash, author of ''The Innovation Premium,'' and Barnaby Donlon, a senior consultant at Palladium Group, explain how the Balanced Scorecard framework can be used to connect the critical, often disparate, components of the innovation process that drive innovation success.
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Abstract
Innovation - it''s crucial for sustaining success in today''s ruthlessly competitive global marketplace. Yet for most organizations, successful innovation - defined in terms of a financial premium (superior, sustainable profitable growth) and a customer premium (superior customer preference and sustainable brand equity) - is illusive. In this article, Ronald Jonash, author of ''The Innovation Premium,'' and Barnaby Donlon, a senior consultant at Palladium Group, explain how the Balanced Scorecard framework can be used to connect the critical, often disparate, components of the innovation process that drive innovation success.