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Supporting video
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Reference no. 7B06A023
Subject category: Marketing
Authors: Kyle B Murray (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University); Megan Sherritt (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2006-10-10
Length: 11 minutes
Data source: Field research
Topics: Corporate responsibility; Decision analysis; Decision theory; Growth strategy; Product strategy; Retailing; Decision support systems; Decision trees; Market strategy
Notes: File size 616MB. Click for more information.
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Abstract

This video is to accompany the case.
Location:
Canada
Industry:
Apparel and other finished products
Size:
Medium
Other setting(s):
2005
Case
-
Reference no. 9B06A023
Subject category: Marketing
Authors: Kyle B Murray (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University); Megan Sherritt (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2006-10-10
Length: 8 pages
Data source: Field research
Topics: Corporate responsibility; Decision analysis; Decision theory; Growth strategy; Product strategy; Retailing; Decision support systems; Decision trees; Market strategy
View full details

About

Abstract

This video is to accompany the case.

Settings

Location:
Canada
Industry:
Apparel and other finished products
Size:
Medium
Other setting(s):
2005

Related

Case
-
Reference no. 9B06A023
Subject category: Marketing
Authors: Kyle B Murray (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University); Megan Sherritt (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2006-10-10
Length: 8 pages
Data source: Field research
Topics: Corporate responsibility; Decision analysis; Decision theory; Growth strategy; Product strategy; Retailing; Decision support systems; Decision trees; Market strategy
View full details