Subject category:
Strategy and General Management
Published by:
London Business School
Length: 9 pages
Data source: Field research
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Abstract
This is the first of a four-case series. This case, which consists of four parts (and an optional DVD containing an update up to 2005), describes the history and development of a small start-up company in London. It specialises in the distribution (and later also design and production) of designer radiators. It focuses on the development of the company from the year 1989 onwards, when Peter Peirse-Duncombe (a recent MBA graduate of London Business School) decided to join, up until 2006, when he is still the company's chairman. It highlights the daily problems and realities of building a company from scratch, including the absence of financial means and the role of the personalities and relationships within the company, which sometimes clash and sometimes complement each other. The case highlights the elements of strategic serendipity, personal preferences and relations, the gradual process of building a company, and the set of strategic choices that result from this, which may constrain or enable further growth. In part (A) the company is founded as a result of serendipity; plumber Geoffrey Ward discovers that there might be a market for designer radiators. Yet, unable to build up the business-side of things, after a few years, in 1989 he decides to ask Peter Peirse-Duncombe, a friend and recent MBA graduate of London Business School, to join him. What should Peter do?
Subject category:
Strategy and General Management
Published by:
London Business School
Length: 4 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
London Business School
Length: 8 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
London Business School
Length: 6 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
London Business School
Length: 11 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
London Business School
Length: 32 minutes
Data source: Field research
Notes: File size 4.71GB. Click for more information.
About
Abstract
This is the first of a four-case series. This case, which consists of four parts (and an optional DVD containing an update up to 2005), describes the history and development of a small start-up company in London. It specialises in the distribution (and later also design and production) of designer radiators. It focuses on the development of the company from the year 1989 onwards, when Peter Peirse-Duncombe (a recent MBA graduate of London Business School) decided to join, up until 2006, when he is still the company's chairman. It highlights the daily problems and realities of building a company from scratch, including the absence of financial means and the role of the personalities and relationships within the company, which sometimes clash and sometimes complement each other. The case highlights the elements of strategic serendipity, personal preferences and relations, the gradual process of building a company, and the set of strategic choices that result from this, which may constrain or enable further growth. In part (A) the company is founded as a result of serendipity; plumber Geoffrey Ward discovers that there might be a market for designer radiators. Yet, unable to build up the business-side of things, after a few years, in 1989 he decides to ask Peter Peirse-Duncombe, a friend and recent MBA graduate of London Business School, to join him. What should Peter do?
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Related
Subject category:
Strategy and General Management
Published by:
London Business School
Length: 4 pages
Data source: Field research
Subject category:
Strategy and General Management
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London Business School
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Data source: Field research
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Strategy and General Management
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Strategy and General Management
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Subject category:
Strategy and General Management
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Length: 32 minutes
Data source: Field research
Notes: File size 4.71GB. Click for more information.