More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Teaching note
-
Reference no. 507-065-8
Subject category: Marketing
Authors: Den Huan Hooi (Nanyang Business School (NTU)); Nigel Goodwin (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2007
Version: 9 October 2006
Revision date: 29-Nov-2011
Length: 14 pages
Data source: Field research
Share a link: https://casecent.re/p/72982
| No reviews for this item
View our pricing guide or login to see prices.

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
-
Reference no. 507-065-1
Subject category: Marketing
Authors: Den Huan Hooi (Nanyang Business School (NTU)); Nigel Goodwin (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2007
Version: 9 October 2006
Revision date: 29-Nov-2011
Length: 14 pages
Data source: Field research
Topics: Understanding the local consumer market; Launching a new and innovative consumer product for an untapped market segment; Recovering from a previous and unsuccessful product launch
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 507-065-1
Subject category: Marketing
Authors: Den Huan Hooi (Nanyang Business School (NTU)); Nigel Goodwin (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2007
Version: 9 October 2006
Revision date: 29-Nov-2011
Length: 14 pages
Data source: Field research
Topics: Understanding the local consumer market; Launching a new and innovative consumer product for an untapped market segment; Recovering from a previous and unsuccessful product launch
View full details