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Case
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Reference no. 9A99AT17
Traditional Chinese language
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1999
Version: 2007-02-15
Length: 17 pages
Data source: Field research

Abstract

This is a Traditional Chinese version. The manager of business development for Carvel Asia Limited is trying to determine how best to increase ice cream cake sales in Beijing. In doing so, he needs to develop a complete marketing program which includes decisions about product offerings, pricing, placement (distribution) and promotion - 'the 4 Ps'. Carvel Asia was a 50-50 joint venture between Carvel (USA) and China's Ministry of Agriculture.
Location:
Size:
Medium
Other setting(s):
1998

About

Abstract

This is a Traditional Chinese version. The manager of business development for Carvel Asia Limited is trying to determine how best to increase ice cream cake sales in Beijing. In doing so, he needs to develop a complete marketing program which includes decisions about product offerings, pricing, placement (distribution) and promotion - 'the 4 Ps'. Carvel Asia was a 50-50 joint venture between Carvel (USA) and China's Ministry of Agriculture.

Settings

Location:
Size:
Medium
Other setting(s):
1998

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