Cola Wars in China: The Future Is Here - The Case Centre

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Thumbnail image for product with reference number 9B03AT06

Cola Wars in China: The Future Is Here

Case

-

Reference no. 9B03AT06

Traditional Chinese language

Subject category: Marketing

Authors: Niraj Dawar (Ivey Business School, Western University); Nancy Dai (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2004-07-13

Length: 24 pages

Data source: Field research

Topics: Competition; Market strategy; Emerging markets; Brand management

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Abstract

This is a Traditional Chinese version. The Wahaha Hangzhou Group Co Ltd is one of China's largest soft-drink producers. One of the company's products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft-drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals, and to achieve its goal of dominant market share.

Location:

Industry:

Food and kindred products

Size:

Large

Other setting(s):

2002

About

Abstract

This is a Traditional Chinese version. The Wahaha Hangzhou Group Co Ltd is one of China's largest soft-drink producers. One of the company's products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft-drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals, and to achieve its goal of dominant market share.

Settings

Location:

Industry:

Food and kindred products

Size:

Large

Other setting(s):

2002

Related

Thumbnail image for product with reference number 8B03A06

Cola Wars in China: The Future Is Here

Teaching note

-

Reference no. 8B03A06

Subject category: Marketing

Authors: Niraj Dawar (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2003-11-12

Length: 7 pages

Data source: Field research

View full details

Thumbnail image for product with reference number 9B03A006

Cola Wars in China: The Future Is Here

Case

-

Reference no. 9B03A006

Subject category: Marketing

Authors: Niraj Dawar (Ivey Business School, Western University); Nancy Dai (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2017-05-24

Revision date: 7-Jun-2017

Length: 18 pages

Data source: Field research

Topics: China; Market strategy; Competition; Brand management; Emerging markets; International; Marketing

View full details

Thumbnail image for product with reference number 9B03AC06

Cola Wars in China: The Future Is Here

Case

-

Reference no. 9B03AC06

Simplified Chinese language

Subject category: Marketing

Authors: Niraj Dawar (Ivey Business School, Western University); Nancy Dai (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2006

Version: 2016-06-22

Revision date: 27-Jul-2016

Length: 17 pages

Data source: Field research

Topics: China; Brand management; Market strategy; Emerging markets; Competition; Marketing; International

View full details