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Case
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Reference no. 9B03AT06
Traditional Chinese language
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2003
Version: 2004-07-13
Length: 24 pages
Data source: Field research

Abstract

This is a Traditional Chinese version. The Wahaha Hangzhou Group Co Ltd is one of China's largest soft-drink producers. One of the company's products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft-drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals, and to achieve its goal of dominant market share.
Location:
Size:
Large
Other setting(s):
2002

About

Abstract

This is a Traditional Chinese version. The Wahaha Hangzhou Group Co Ltd is one of China's largest soft-drink producers. One of the company's products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft-drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals, and to achieve its goal of dominant market share.

Settings

Location:
Size:
Large
Other setting(s):
2002

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