Cola Wars in China: The Future Is Here

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Case

Reference no. 9B03AT06

Traditional Chinese language

Subject category: Marketing

Authors: Niraj Dawar; Nancy Dai

Published by: Ivey Publishing

Originally published in: 2003

Version: 2004-07-13

Length: 24 pages

Data source: Field research

Topics: Competition; Market strategy; Emerging markets; Brand management

Share a link: https://casecent.re/p/73021

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Abstract

This is a Traditional Chinese version. The Wahaha Hangzhou Group Co Ltd is one of China's largest soft-drink producers. One of the company's products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft-drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals, and to achieve its goal of dominant market share.

Location:

China

Industry:

Food and kindred products

Size:

Large

Other setting(s):

2002