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Case
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Reference no. 9-807-046
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 27 July 2009
Length: 19 pages
Data source: Field research

Abstract

WildChina (A) tells the story of Mei Zhang, a Chinese-born HBS alumna, and her pursuit of a dream: to share her passion for travel, her appreciation of China''s beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour company targeting a high-end clientele with unusual and high-quality products, and its survival of two business crises. The focus is on Zhang''s decision to bring in a chief operating officer (COO), transition him to chief executive officer (CEO), and assume the position of Chairperson. Also describes communication and control challenges faced when Zhang moves to Los Angeles with her family, and tries to remain involved in her Beijing-based business. The decision Zhang faces is how to proceed when, in the midst of sales and operational problems and financial pressures, her CEO announces that he will be leaving the company in a matter of months.
Location:
Size:
25 employees, USD2.4 million revenues
Other setting(s):
2000-2005

About

Abstract

WildChina (A) tells the story of Mei Zhang, a Chinese-born HBS alumna, and her pursuit of a dream: to share her passion for travel, her appreciation of China''s beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour company targeting a high-end clientele with unusual and high-quality products, and its survival of two business crises. The focus is on Zhang''s decision to bring in a chief operating officer (COO), transition him to chief executive officer (CEO), and assume the position of Chairperson. Also describes communication and control challenges faced when Zhang moves to Los Angeles with her family, and tries to remain involved in her Beijing-based business. The decision Zhang faces is how to proceed when, in the midst of sales and operational problems and financial pressures, her CEO announces that he will be leaving the company in a matter of months.

Settings

Location:
Size:
25 employees, USD2.4 million revenues
Other setting(s):
2000-2005

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