Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 27 April 2011
Revision date: 12-Aug-2011
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
Farmacias Similares, serving Mexico's low-income sector, grew to USD600 million sales and 3,400 drugstores while deep reforms to help the poor swept the public health system. Adjacent to each store, for USD2 per visit, medical clinics provided access to doctors for 2.3 million people a month. Narrates the growth of the chain, examines the reasons for its success, and projects a pro forma of the company's financial returns. Places Farmacias Similares in the context of Mexico's public health system and the pharmaceutical industry.
Location:
Industries:
Size:
15,500 employees, USD600 million revenues
Other setting(s):
2006
About
Abstract
Farmacias Similares, serving Mexico's low-income sector, grew to USD600 million sales and 3,400 drugstores while deep reforms to help the poor swept the public health system. Adjacent to each store, for USD2 per visit, medical clinics provided access to doctors for 2.3 million people a month. Narrates the growth of the chain, examines the reasons for its success, and projects a pro forma of the company's financial returns. Places Farmacias Similares in the context of Mexico's public health system and the pharmaceutical industry.
Settings
Location:
Industries:
Size:
15,500 employees, USD600 million revenues
Other setting(s):
2006


Portuguese language