Subject category:
Marketing
Published by:
IBS Case Development Center
Length: 18 pages
Data source: Published sources
Share a link:
https://casecent.re/p/73400
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This structured assignment is to accompany the case ''504-076-1''. The abstract of the case is as follows: Towards the end of 2003, the Indian detergent industry witnessed a price-cutting spree by the major players Procter & Gamble (P&G) and Hindustan Lever Limited (HLL). P&G initiated the price wars by reducing the prices of its detergent products and other players such as HLL and Henkel followed suit. P&G''s price cuts, at the time when the fast moving consumer goods (FMCG) industry was going through a sluggish period, was seen as an attempt to wrest advantage from HLL, which was grappling with decelerating growth. The case study gives an overview of the Indian detergent market and the different strategies being adopted by the major players. The case offers scope to discuss the impact of a price war on different players and whether the price wars will benefit them.
About
Abstract
This structured assignment is to accompany the case ''504-076-1''. The abstract of the case is as follows: Towards the end of 2003, the Indian detergent industry witnessed a price-cutting spree by the major players Procter & Gamble (P&G) and Hindustan Lever Limited (HLL). P&G initiated the price wars by reducing the prices of its detergent products and other players such as HLL and Henkel followed suit. P&G''s price cuts, at the time when the fast moving consumer goods (FMCG) industry was going through a sluggish period, was seen as an attempt to wrest advantage from HLL, which was grappling with decelerating growth. The case study gives an overview of the Indian detergent market and the different strategies being adopted by the major players. The case offers scope to discuss the impact of a price war on different players and whether the price wars will benefit them.