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When an idea for which she''s had responsibility wins a major national award, a San Diego planner must, under the terms of the award, take responsibility for alerting other jurisdictions to the merits of the idea: new, privately funded single room occupancy "hotels" for the working poor. At first, Judy Lenthall plans a conference to which she intends to invite interested planners from other cities. When the mayor of San Diego disapproves, Lenthall must figure out a variety of strategies that will actually spread the word and lead to "replication."