Subject category:
Marketing
Published by:
Thunderbird School of Global Management
Abstract
Columbia Industries, a medium-size manufacturer of couplings for construction applications located in British Columbia, Canada, is considering the acquisition of seven new forklifts. The company key operation managers will be meeting shortly to study the proposals presented by five qualified suppliers, and will be making a final recommendation to the company general manager.
Location:
Industry:
Subject category:
Marketing
Published by:
Thunderbird School of Global Management
Length: 2 pages
Data source: Published sources
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Abstract
Columbia Industries, a medium-size manufacturer of couplings for construction applications located in British Columbia, Canada, is considering the acquisition of seven new forklifts. The company key operation managers will be meeting shortly to study the proposals presented by five qualified suppliers, and will be making a final recommendation to the company general manager.
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Location:
Industry:
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Subject category:
Marketing
Published by:
Thunderbird School of Global Management
Length: 2 pages
Data source: Published sources