Subject category:
Marketing
Published by:
INSEAD
Version: 05.2013
Length: 19 pages
Data source: Field research
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Abstract
T-online, the on-line arm of the largest Hungarian telecom company has just acquired IWIW, a dynamic social network site. The case explores how to set the strategy for the future. It examines alternative business models and various ways to build the community brand of the social network site. The case seeks to teach students one of the dominant forms of the Web 2.0 models: social networking. It explores branding, word-of-mouth marketing and other marketing issues in this context. It also highlights the special situation due to the international setting of the case.
Subject category:
Marketing
Published by:
INSEAD
Version: 05.2013
Length: 6 pages
Data source: Field research
About
Abstract
T-online, the on-line arm of the largest Hungarian telecom company has just acquired IWIW, a dynamic social network site. The case explores how to set the strategy for the future. It examines alternative business models and various ways to build the community brand of the social network site. The case seeks to teach students one of the dominant forms of the Web 2.0 models: social networking. It explores branding, word-of-mouth marketing and other marketing issues in this context. It also highlights the special situation due to the international setting of the case.
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Subject category:
Marketing
Published by:
INSEAD
Version: 05.2013
Length: 6 pages
Data source: Field research